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Analytics and Reporting
With every service provided, Imerex provides full reporting and analysis to ensure that clients understand the data driven decision making process Imerex employs.
The Imerex closed-loop, iterative process is based on gathering data, analyzing it, making data driven plans, and executing those plans. Then Imerex closes the loop, by starting the cycle again. Data is gathered on the last execution, analysis is provided, and so on.
Whether this involves SEO, SEM, Email Marketing, Usability or Content Optimization, analytics and reporting is delivered to the client.
Site analytics provide massive amounts of data that, when implemented, analyzed and understood properly, provide incredible insight into your business.
While there are various kinds of analytical software available on the market, Google Analytics is a solid software and, best of all, Google provides it for free. Many companies however do not have it implemented correctly, or understand what to do with the data it provides.
As part of our reporting and analysis, Imerex sets up Google Analytics Tracking Code and uses it to provide in-depth reporting to our clients.
It’s very easy to make observations based on data, but it’s more difficult and useful to provide insight into those observations.
Imerex also provides additional levels of reporting:
Competitive Analysis – Your competition offline may be vastly different than your competition online. Online considerations include an analysis of not only the number of competitors you have, but also an analysis of their website, usability, price points, and much more. An online analysis should also include your competition's marketing efforts. Understanding what they are doing online greatly increases your ability to outflank them, and gain market share.
Internet trends analysis and reporting – The internet is in constant motion, and new trends emerge that businesses can capitalize on. Imerex offers solutions to keep you abreast of traffic patterns and consumer behaviors within your industry. Our experts report these findings so you can maintain your competitive edge and seize new market opportunities.