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Prepare Your Website for Upcoming Product Mention on TV Show - A morning show, talk show, or cable show featuring one of your products can get your brand and your products (along with the overt or implied recommendation) in front of millions of people who likely have never heard of you. Here are some quick tips to help make sure you squeeze everything possible out of this moment. |
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Top 3 Website Mistakes Made by Small Business Owners - Small business owners are the engine of the U.S economy, and as a group, they rightly have a great deal to be proud of. When it comes to their company’s website however, their past success can be a hindrance. |
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Top 3 Business Website Design Mistakes - The top 3 most common usability mistakes we see on business websites are usually the result of businesses thinking about their websites from an internal viewpoint, rather than stepping back and looking at the site as would a potential customer who has never heard of the company or been to the site before. |
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Your Website’s Success Does Not Rely Solely on Your Ad Spend - As happens in every economic slowdown, the experts start calling for marketers to increase their ad spending. But those charged with the task of doing more with less know all too well it’s almost impossible to increase spending right now. When facing budget limitations, look for opportunities that do not involve buying advertising. |
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Email Marketing The Old Fashioned Way - Emails are an important communication tool for business. Make sure that every email sent is used an opportunity to market yourself and your business. The way to do this is so simple, most people just overlook it... put a complete professional signature at the bottom of every single email you send out. |
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Internet Marketing Fallacies - One of the most common fallacies we hear from prospective clients is, "...but people don't search online for our type of business." This type of thinking couldn't be farther from the truth. If you don't think people search for your business online, see why you could be missing out on a huge pool of potential customers. |
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Market Segmentation: One Size Doesn't Fit All - Realistically, you probably have more than one kind of customer. Whether you're a B2B or a B2C, your customers aren't all exactly the same. Knowing how to effectively segment your customers can ensure that you send the right message to the right people, getting the best return on your marketing efforts. |
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The Power of Search within a Complex Sales Cycle - So, now that we know that 85% of BtoB customers use the Internet at some point during the buying process, why is it that so many business executives still contend that online marketing "doesn't work" for businesses with enterprise solutions or complex sales cycles? |
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Stop Using Offline Content Online - You've spent countless internal resources, time and money creating or re-designing your website so that it accurately represents your business. It doesn't stop there, however. You have to put the same thought and energy (and financial resources) into making sure that the content on your site is written specifically for online use. Because the reality is offline readers read, and online users scan. This article explains why you need to make sure you don’t make the common error of putting offline content on your website. |