Your website is out there representing your business 24/7 and can be a great resource in generating leads for your sales team. Below are a few simple things you can do to increase the quality and quantity of leads your site generates:

1) Write it so they can read it. Write your content for users who are scanning, not reading. Making it easy for them to find the information they need on your site makes it more likely they’ll contact you and not your competition.

2) If you have a “contact us” form, remove the phone number as a required field. Users fill out forms rather than calling so as not to have to speak with sales people. Removing the phone number as a requirement lets them know you understand this.

3) Add your physical address to your site. It gives users a sense of comfort that they are going to be dealing with a real company.

4) Provide valuable information users researching your products or services may need. The more you become a resource, the more they feel they can trust doing business with you.

5) Make it as easy as possible for them to experience your product or service on a temporary basis. If you sell a product, can they try it free for 30 days, or see a demo on your site?

And remember, the point of your website isn’t to tell them every minute detail of your business. The site content needs to move a potential customer or client to put your business on their “short list” of companies they need to consider prior to signing with anyone.

Your website should get you on that list. Your sales people should close the deal.

Roxanne Lott Digital Marketing, Search Engine Marketing Content, Lead Generation, Leads, Online Content, Online Marketing, Search Engine Marketing, Small Business, Website Usability