Conversion Rate Optimization - This ongoing process analyzes your online marketing efforts. Obviously, your goal is to turn site visitors into paying customers. At Imerex, we constantly evaluate your ongoing campaign to ensure you convert as many visitors as possible. Through extensive and ongoing research, we learn and understand the psyche of prospective customers and what entices them to become paying customers. Our conversion rate optimization solutions include:

• Complete overview – Our experts conduct a performance review of your website’s current conditions on the web and establish a benchmark for subsequent desired outcomes. Before we initiate the conversion rate optimization, we will do a complete analysis of your online presence and create a plan that is submitted for your review. It is only once you are fully satisfied with the plan that we initiate the optimization process.

• Evaluation and analysis – We perform a thorough evaluation of your site’s current performance. From the data we have gleaned, we then analyze your site’s strengths and weaknesses.

• Site modification – We then modify site content and structure, which can include usability, in order to increase the number of browsers than turn into buyers.