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CBS Local Digital Media Hires Imerex for Search Engine Marketing, Research, and Data Analysis


Sherry-Lehman

New York - CBS Local Digital Media, a Division of CBS Radio, has combined assets and digital operations of CBS’s 29 television stations, along with 36 CBS news, sports and talk stations. They have created a highly visited local media platform, that’s both useful to their audience and targeted for their advertisers.

In hiring Imerex to test the success of search engine marketing for local markets, CBS Local Digital Media is in the forefront of utilizing search to influence traffic patterns for their existing sponsorship base. In addition to actively seeking additional traffic on behalf of their clients, they will have the added benefit of user behavior data and analysis to help them determine the next best steps to continue to provide their users with the best information and experience possible, as well as ensure their advertisers are receiving additional support from the local sites.

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