Imerex News

Latitude 18 Hires Imerex Digital Marketing Firm to Handle All Strategic Digital Marketing Solutions for Their Latest Division


Sherry-Lehman

SARASOTA, Fla., February 8, 2010—Ductile Ceramics LLC, a division of Latitude 18, a manufacturer of the world’s strongest and most flexible resins for structures, has recruited Imerex Inc., a strategic digital marketing agency to implement online marketing solutions for its line of patented coatings.

Based out of North Carolina, Latitude 18 has created a new division, Ductile Ceramics LLC, that produces resins designed to protect both people and property under extreme conditions. This patented technology contains no harmful VOC’s and 75 percent less CO2 emissions per manufactured ton than ordinary resins and cements.

“We have incorporated the latest developments in physics, materials science and surface chemistry into the current formula for our industry changing materials” says Tony Collins, Chairman of Ductile Ceramics. “Now, we must apply this same fervor to stay ahead of the curve with our marketing strategy, which is why we chose Imerex to lead the way.”

Imerex develops and implements strategic marketing solutions based on a consumer centric approach and digital strategy. Imerex has conducted business for a variety of businesses including business-to-business, business-to-consumer and social networking clients. “Latitude 18 came to us, like many of our clients, with an incredible product and vision. They need the right guidance to grow their business and take it to the next level,” says Roxanne Lott, Managing Director at Imerex, Inc. “Online marketing is the next level, and we are looking forward to advancing this forward thinking company even further.”

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