Imerex News

Imerex, Inc. To Takover Online Marketing for DwellStudio, Modern Home Design and Lifestyle Brand.


DwellStudio

New York, NY- Imerex, Inc. was recently awarded the account for DwellStudio, one of the most respected names in luxury modern home décor and lifestyle.

“This is a big win for us,” says Roxanne Lott, Managing Director at Imerex. “DwellStudio is an incredible brand with loyal following. We are thrilled to help them grow their brand across the digital platform.”

Imerex is a search engine marketing (SEM) firm that specializes in helping clients successfully grow their brand. “Many high-end brands use their websites to showcase their products to users who already know their brand name. We focus on helping clients use the internet to introduce their brand to users who are searching for products like what they offer, but didn’t know their brand. By knowing how to get the right user at the right time we can help grow the circle of customers, versus simply marketing to their existing customer base.”

Founded in 1999 by Christiane Lemieux, DwellStudio is a wholesale and retail lifestyle brand that serves as the design house for modern home and family décor. Lauded for their attention to detail and luxurious home furnishings, DwellStudio offers an array of products including modern furniture, bedding, artwork, rugs, tabletop and unique kid’s and baby collections.

“We are looking to companies that align themselves with our forward-thinking culture, “says Joshua Young, DwellStudio President. “As we continue to move forward with the DwellStudio vision, we believe Imerex can help our culture thrive in the ever-changing online space.”

Offline, DwellStudio has been going through a retail expansion, including the launch of a flagship store in New York City’s SoHo neighborhood. Online, Imerex, Inc. will be working with DwellStudio to encourage online growth and awareness of the DwellStudio brand.

Unlike most SEM firms, Imerex values a person-centered approach combining extensive user research with the complex technological tools of the industry. “We use technology to support our thinking and not the other way around,“ says Lott.

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