Imerex News Partners with Imerex Digital Marketing to Embark on New Initiatives for Their Newly Revamped Website.


SARASOTA, Fla., October 13, 2009—, an online eyewear retailer offering prescription eyewear, designer eyewear and affordable frames has partnered with Imerex Digital Marketing to develop initiatives for its newly revamped website., based out of Sarasota, FL, has been in business since 1995 and was one of the first optical businesses that started a business strictly for the web and began selling eyewear, frames, and accessories online. “As one of the pioneers in online business, our website had become dated and needed a redesign,” says Jim Morrison, owner of “Once the redesign was complete we brought Imerex on to assess our site usability and to help increase sales.”

Imerex develops and implements strategic marketing solutions based on a consumer centric approach and a trademark digital strategy. Imerex has conducted business for a variety of businesses including business-to-business, business-to-consumer and social networking clients.

“It’s so exciting for us to get involved with a business that saw the potential of the internet at its infancy in 1995. You had to be a real visionary to take the leap of creating an online business at that time,” says Roxanne Lott, Managing Director at Imerex. “Implementing targeted initiatives during the launch phase of the new site is going to help drive sales and position as an industry leader.”



"They base all their work on research and the customer’s perspective which has allowed us to make some key discoveries and implement changes. Most importantly, they have allowed our business to remain the category leader in our industry." Learn More

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