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Fair Indigo Fair Trade Clothing Company Procures Imerex to Assist With an Online Marketing Strategy to Bring Fair Trade Clothing to the Next Level


Sherry-Lehman

SARASOTA, Fla., June 2, 2009—Fair Indigo, a pioneer in the fair trade clothing business, has recruited Imerex Inc., a strategic digital marketing agency to implement online marketing solutions for its line of fair trade apparel and accessories.

Fair Indigo, based out of Wisconsin, is one of the first mainstream clothing lines made in accordance with fair trade practices. Fair trade ensures that producers of goods get fair prices for their products, which leads to higher wages for their workers and better communities. Fair Indigo uses about a dozen cooperatives and factories in a number of countries, including Uruguay, Peru, Macau, Colombia and India, and is scouring the globe in an effort to find more companies that can meet its criteria of providing quality products while paying its workers a fair wage.

“We started this business while fair trade was in its infancy,” says Rob Behnke, Co-founder and President of Fair Indigo. “Now, as more people become aware of fair trade clothing, Fair Indigo must ensure its growth, positioning and continued success which is why we called upon Imerex during this very important time for our company.”

Imerex develops and implements strategic marketing solutions based on a consumer centric approach and a trademark digital strategy. Imerex has conducted business for a variety of businesses including business-to-business, business-to-consumer and social networking clients. “Fair Indigo came to us during a crucial time of their growth cycle and we are excited to partner with them,” says Roxanne Lott, Managing Director at Imerex, Inc. “Providing Fair Indigo with a digital marketing strategy and watching the company reach its business goals will be a veritable perk of this partnership.”

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