Imerex News

Imerex, Inc., Partners with Projects in Knowledge to Help Expand Educational Reach to Healthcare Professionals.


Sherry-Lehman

New York, NY, October 13, 2011 - Projects in Knowledge, a 31-year veteran in continuing medical education, recently recruited Imerex, Inc., strategic search marketing firm, to assist with broadening the scope of their educational reach. A fully accredited provider, Projects in Knowledge offers quality continuing medical education programs to healthcare professionals including physicians, nurses and medical staff.

Patty Peterson, CCMEP, Senior Vice President at Projects In Knowledge, insists upon providing cutting edge, innovative programs for healthcare professionals. Peterson now seeks to pursue the search marketing realm to expand the educational impact and accessibility of continuing medical education programs.

“Capitalizing on the value of search engine marketing is an opportunity we cannot miss,” says Peterson. “We believe that quality healthcare is a result of educated healthcare professionals and we will do whatever it takes to advance our mission and create greater access to the educational materials we provide.”

Imerex will provide digital support through search engine optimization and search engine marketing to further the educational reach of Projects in Knowledge. Imerex focuses on a digital strategy that combines user research and a strategic approach to online marketing, search engine optimization and search engine marketing.

“We are incredibly excited to work with Projects in Knowledge,” says Roxanne Lott, Managing Director at Imerex. “We love nothing more than to demonstrate the power of search marketing for a company that provides such a valuable service and is so focused on maintaining relevancy in the today’s market.”

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