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YourMembership.com Looks to Maintain a Competitive Edge in the Membership Software Industry and Hires Imerex, Inc. for Their Expertise in Search Engine Optimization


Sherry-Lehman

SARASOTA, Fla., August 31, 2009 — YourMembership.com, the leading global provider of online member communities and web-based member management software recently joined forces with Imerex Strategic Digital Marketing to help drive their brand forward in the competitive world of search.

YourMembership.com is looking to increase their brand presence and overall business through an online marketing effort that includes search engine optimization. “YourMembership.com has worked with other SEO companies, but their optimization methodologies and philosophies did not align with our goals – or measure up to Imerex’s expertise. The Imerex team had a quick understanding of our industry and the goals we needed to accomplish in a very competitive SEO arena,” said David Sieg, Vice President of Strategic Marketing at YourMembership.com. “Today, Imerex is an important part of YourMembership.com’s online marketing effort and their SEO experience and guidance is helping us increase organic search rankings for our most important and competitive keywords – ultimately, that’s going to help us do more business.”
Imerex develops and implements strategic digital marketing solutions based on a consumer centric approach and digital strategy. Imerex has conducted business for a variety of businesses including business-to-business, business-to-consumer and social networking clients.

“Search engine optimization is such an important part of any digital marketing plan and, in the incredibly competitive digital world, a business can be doomed without it,” says Roxanne Lott, Managing Director at Imerex. “YourMembership.com understands how important SEO is to a marketing strategy and, for that reason, is proactively moving their needle toward success.”

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