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LITTLEMISSMATCHED™ ENLISTS IMEREX TO PROVIDE ADVANCED ONLINE MARKETING SOLUTIONS FOR ITS E-COMMERCE SITE
NEW YORK, NY, September 2, 2008 – LittleMissMatched™, the groundbreaking company that began with the kooky idea to sell colorful missmatched socks in odd numbers, announced today it has enlisted Imerex, Inc., a full-service online marketing firm, to provide advanced online marketing strategies for its e-commerce site, www.littlemissmatched.com.
Imerex develops and manages strategic online marketing campaigns, created and executed with Internet user behavior at its core, for a variety of business-to-consumer, business-to-business and social networking clients. The Imerex closed-loop, iterative process integrates web site usability, search engine marketing, search engine optimization and conversion rate optimization to build brand equity and achieve a greater return on investment.
“Imerex’s distinct approach to online marketing is in line with LittleMissMatched’s creative spirit and unique business strategies. We are confident in their ability to identify exciting opportunities for the brand, which will in turn drive traffic and increase revenues,” said Jonah Staw, co-founder and CEO of LittleMissMatched.
“We are very excited to partner with LittleMissMatched in helping grow its e-commerce business while also helping to build this unique lifestyle brand online,” said George Stolpe, head of business development at Imerex. “LittleMissMatched is a fun, exciting and creative brand, ideally suited to the online environment. We are looking forward to increasing awareness, traffic and conversions to www.littlemissmatched.com, where the fans of the brand can go to a single destination for all things missmatching.”