Our Management

Experience matters. We've been marketing businesses online since the 1990s. Really.

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Created in late 2007 by industry veterans, Imerex began just as the recession was getting underway.

What seemed an unlikely time to start a business has become the foundation of our success. With consumers tightening their spending and businesses lowering B2B expenditures, we had to prove ourselves by creating highly targeted campaigns that generated returns, regardless of the economy.

Through client successes and word of mouth, we've become known as an agency that succeeds where others have not.

Managing Directors:

Roxanne Lott

Roxanne Lott has successfully brought her deep understanding of media and marketing to her clients at Imerex. With over a decade of experience in New York City at JWT (a division of WPP), and ABC Television Network (a division of the Disney Corporation), Roxanne has been involved in the online world on behalf of her clients since the late 1990's. She helps her clients understand the critical concepts of website usability, and that their websites can and should be a tool to increase sales.

Robert Cassese

As the owner of two previous internet businesses, he has an acute sense of how websites generate business and brings that personal experience to his clients’ websites. A veteran of the digital world, Robert Cassese created and successfully exited from two online businesses, one a travel and leisure site, the other a successful search engine optimization company that touted over 1500 clients at the time of sale. He’s been optimizing websites since before the phrase Search Engine Optimization was coined.