Request a Marketing Consultation
The Imerex Approach: The Big Picture
Imerex does plenty of research to get to Know your customers. So we can Find them where ever they spend time online. And Engage them with the right message and Convert visitors into customers.
Our approach consists of the following.
| KNOW: What makes your potential consumers, paying consumers. |
What we do.
We make decisions based on solid data because the foundation of our digital strategy rests on research. Lots of it. Research and data influence all of our marketing decisions. It’s not what we think, it’s what we know.
How we do it.
Research, research, research. We spend as much time as is necessary to research social networks, blogs, articles, news items, feeds, anything online that's relevant to your business and industry. We keep going until we know how your potential customers or clients behave when they’re online, and what it is that they’re looking for that’s relevant to your industry. We get inside their virtual heads so we can successfully position your business in a way that’s meaningful to them.
| FIND: Where your consumers go online to find information about your industry or products. |
What we do.
No matter the subject matter, like-minded people tend to congregate online. Imerex spends time to find where your customers spend their time online and what language they use to describe businesses like yours. Getting your business in front of potential customers is much more efficient once you know where they are.
How we do it.
We use the insights about your customers, where they live online, and how they behave online to create a platform that will acquire new customers and engage them using the right mix of SEM, SEO and email marketing tools.
| ENGAGE: Your customers in a way that builds trust. |
What we do.
Now that you are in front of your potential client or customer, what will you say to them? Building trust with users is critical to online success, whether an ecommerce business or a business looking to increase leads. Imerex makes sure your message is what they need to hear in order to consider becoming a customer.
How we do it.
Because we spend so much time getting inside the heads of your customer, we can create messaging that is meaningful to them. Our research process provides us with tons of data about the language they use. Too often, companies use internal company language on their website. Unfortunately, this results in a site that users either don’t understand or don’t really care too much about.
We make sure our clients websites speak to their potential clients or customers with messaging and a visual layout that builds trust and resonates with users.
| CONVERT: More qualified visitors for the highest return. |
What we do.
The Imerex process is designed to drive the right traffic to your site, convert browsers into customers and retain them for the long term. Traffic that turns into customers is proof that consumer research pays off.
How we do it.
The Imerex approach is designed to grow our clients’ businesses by helping them acquire new customers, and engage their existing customers so they keep coming back.
After consumer research yields the digital strategy, Imerex uses tools such as SEM, SEO and display ads to drive qualified traffic to your site. By making sure we create interest and qualify users before driving them to the website, the traffic is more likely to convert.
By ensuring that website usability is optimal and the content is engaging and speaking their language, we increase the odds of converting that qualified traffic.
Our two-fold process leverages tools for acquisition and engagement:
This is a two-fold process which leverages tools for acquisition and engagement. Imerex uses tools such as SEM, SEO and email marketing to achieve a greater ROI for your business.