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Our Process: A Closer Look
The most common questions asked by clients that engage Imerex for their online marketing are “What happens next? What information do you need from us?”
Below is a quick snapshot of what to expect during the first few weeks:
The first step taken is having a “kick-off call,” where Imerex executives will delve into your business objectives and marketing goals and gather any company or consumer data you can provide. We ask questions like:
- What are your business goals?
- What is the purpose of your website?
- What marketing (offline and online) have you executed in the past?
- Based on your experience, who is your core consumer and what can you tell us about this person?
A thorough understanding of your business is necessary in order to create a strategic marketing plan that will achieve desired results.
After that initial kick-off call, Imerex will begin the online research process and create a digital strategy for your business.