Pay Per Click Campaigns (PPC) – Combined with natural SEO, PPC is an effective way to get qualified traffic to your site. PPC is an online form of advertising that you pay for when a visitor clicks on your ad. Placement of your ad is based on how high you bid. The higher your bid, the higher your ad will be placed on search engines. These ads are often seen in the “Sponsored” section of the search results page on search engines. Our PPC solutions include:

• Complete analysis - At Imerex, we recognize that every client has unique needs. Before we initiate the PPC campaign, our experts do a complete analysis of your online presence and create a plan that is submitted for your review. It is only once you are fully satisfied with the plan that we initiate the PPC campaign.

• Keyword research – Selecting the right keywords can make or break the success of your online visibility and is integral to the optimization of your Web site. The right keywords will increase targeted traffic to your Web site, thus enhancing your bottom line...profits. We take the guesswork out of selecting the right keywords and research how many times those keywords have been used on search engines. This will ensure you have selected the keywords most often associated with your business.

• Keyword selection - We analyze the list of researched keywords to find the ones most likely to produce maximum Return on your Investment (ROI). We believe in quality over quantity, therefore we submit only those keywords guaranteed to bring highly qualified traffic.

• Budget/Inquiry analysis – Sure, every client has a budget. But, more importantly, you want to take a look at your resources and how many inquiries you can handle. At Imerex, we create a campaign designed to meet your specific needs while remaining within your PPC budget.

• Create ads – We create ads that are not only compelling, but will qualify potential customers to ensure you get the maximum ROI. Your ad will be optimized according to your specific keywords and offerings.

• Fine-tuning of ads and keywords – Over time, some keywords will become obsolete and newer ones are identified. We continually monitor each ad to ensure the effectiveness of your PPC campaign.

• ROI and Progress reports –The true success of any campaign is return on investment. At Imerex, we work closely with our clients to analyze and report on the success of their PPC campaign. You will receive a monthly progress report outlining the logistics of your PPC campaign – your selected keywords, positioning, and total amount invested.