ECOMMERCE (B2C)

CHALLENGE

We needed to provide a positive ROAS for a relatively new children’s clothing retailer, selling unconventional styles. Until that point, their efforts at search engine marketing had not yielded positive ROI (returns on investment).

SOLUTION

We created a three-pronged approach for utilizing AdWords campaigns, search engine optimization and improving website usability.

RESULTS

Within 6 months, we increased conversions by almost 950%, while reducing cost per conversion by 66%. Online messaging proved so successful, the client adopted it for their offline efforts.

Through qualified unbranded keywords, organic traffic increased by more than 300%, driving in thousands of people who were looking for products like what they sold, but who had never heard of the company.

The initial 6-month test turned into a successful 4-year client relationship.

CONTACT

Contact us to learn more about the Imerex process and how it differs from most search marketing companies.