Publisher site (B2C)

CHALLENGE

In a highly competitive publisher category, we sought to increase brand awareness and drive up additional traffic on a limited monthly budget.

SOLUTION

We ran branded ads on highly targeted GDN sites that were created and placed not to initiate a click, but to affect users, ultimately garnering free impressions.

Search engine optimization increased rankings for relevant, highly searched phrases.

RESULTS

Ads received over 4 million impressions for less than 25% of the average CPM. During the time while ads were running, they boosted brand awareness and interest, increasing direct traffic to the site by 40% and branded search traffic by over 50%.

Rankings for top search phrases increased, improving organic traffic by over 20%.

In this period, overall traffic to the site increased by 78%.

 

CONTACT

Contact us to learn more about the Imerex process and how it differs from most search marketing companies.