Results
Company: Neighborhood America (www.neighborhoodamerica.com) Overview: Neighborhood America, the leader in enterprise social networks, has an extensive client base including HGTV, ABC, and CBS. Challenges: Neighborhood America wanted to increase the amount of qualified leads through their website while maintaining their current site structure and content. Furthermore, they had problems with their site usability, including navigation and page flow. There was no visibly accessible way for potential customers to contact the company, which only added to their usability issues. Solution: Imerex created an aggressive pay-per-click campaign as well as landing pages designed to complement Neighborhood America’s related keywords. We also incorporated the most current usability standards in order to provide for a more positive user experience. Results: As a result of our integrated solutions, Neighborhood America increased the amount of qualified leads to their website by 300% over a six month period resulting in an average of 26% increase in sales per quarter. Testimonial: “After having worked with Imerex for a little over a year, they have more than proven their worth and improved our online sales activity by 320% in just a few months with a limited budget. They take the time to fully understand the changing environment and are able to adapt quickly. As a result of their efforts, my sales team has increased their qualified pipeline by 150% in four months.”
Company: MOVO Mobile (www.movomobile.com) Overview: MOVO provides on-demand interactive mobile marketing and mobile social networking solutions to organizations that want to extend their advertising, marketing and outreach efforts through mobile phones and PDA’s. Challenges: MOVO Mobile is part of a highly competitive market in the mobile/text message marketing arena. In a market where the feature sets are essentially the same, MOVO Mobile needed to position themselves to reach potential buyers before their competition did the same. Solution:Imerex created a blended solution consisting of website optimization, content optimization, and usability optimization. By creating a website around the needs of the potential customer, users were able to navigate the site and have their questions answered quickly and effectively, which led to an increased conversion rate. Results: Movo Mobile averaged an 8% conversion rate, about 3% higher than industry standards, saving thousands in PPC costs. The CPA ratio was 12:1, bringing in $12 for every $1 spent.
Company: Fridge Frame (www.fridgeframe.com) Overview: The Fridge Frame was developed to solve the common household problem of refrigerator clutter. It is now the best selling product within the Pocketframe arsenal. Development of the Fridge Frame began in 2002, with the granting of a patent for a new way of framing and preserving photographs and other keepsakes. After extensive market testing and product development consultations, the Fridge Frame product line was officially launched in early 2005. Challenge: Because the Fridge Frame was essentially a new invention, the company was unsure of how to get the product in front of the right customer. They were able to get traffic to their site, but the conversion rate was very low and their CPC (Cost Per Conversion) was very high. The bottom line was that it was costing too much to market the product online. Solution: Imerex evaluated Fridge Frame's online statistics and began to Results: Within 30 days of implementation, Imerex doubled online sales, and lowered Cost Per Conversion by half. Testimonial: "In only one month, Imerex doubled our monthly online sales. We couldn't be happier with the level of service and return on investment we're getting from Imerex. They said their services would make a noticeable difference in our bottom line, and they delivered. We've used SEO firms in the past, and none really had an impact. Imerex put our faith back in online marketing." - Robert Cesaric, CTO Company: Ame & Lulu (www.ameandlulu.com)
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