Internet Marketing Fallacies, Part 1 - One of the most common fallacies we hear from prospective clients is, “…but people don’t search online for our type of business.” This type of thinking couldn’t be farther from the truth. If you don't think people search for your business online, see why you could be missing out on a huge pool of potential customers.

Market Segmentation: One Size Doesn't Fit All - Realistically, you probably have more than one kind of customer. Whether you're a B2B or a B2C, your customers aren't all exactly the same. Knowing how to effectively segment your customers can ensure that you send the right message to the right people, getting the best return on your marketing efforts.

The Power of Search within a Complex Sales Cycle - So, now that we know that 85% of BtoB customers use the Internet at some point during the buying process, why is it that so many business executives still contend that online marketing “doesn’t work” for businesses with enterprise solutions or complex sales cycles? 

Stop Using Offline Content Online - You’ve spent countless internal resources, time and money creating or re-designing your website so that it accurately represents your business. It doesn’t stop there, however. You have to put the same thought and energy (and financial resources) into making sure that the content on your site is written specifically for online use. Because the reality is offline readers read, and online users scan. This article explains why you need to make sure you don’t make the common error of putting offline content on your website.