Search engine optimization (SEO) – Natural SEO is a vital component of successful web presence. Unlike pay-per-click campaigns which involves “pay for placement”, natural SEO involves algorithms and mathematical equations that search engines rely on to rank your site. Imerex stays on top of the most current algorithmic patterns to ensure your site’s ranking success. Our SEO solutions include:

• Complete analysis – At Imerex, we recognize that every client has unique needs. Before we initiate the SEO process, our experts do a complete analysis of your online presence and create a plan that is submitted for your review. It is only once you are fully satisfied with the plan that we initiate the SEO process.

• Keyword research – Selecting the right keywords can make or break the success of your online visibility and is integral to the optimization of your Web site. The right keywords will increase targeted traffic to your Web site, enhancing your bottom line...profits. We take the guesswork out of selecting the right keywords and research how many times those keywords have been used on search engines. This will ensure you have selected the keywords most often associated with your business.

• Optimization – Our system evaluates your web site in real time and checks for problems that may negatively affect your ranking. We utilize this data to begin optimizing your site in order to increase your rankings on the search engines. This process includes redefining the URL structure and site structure, building complementary meta tags, and content optimization.

• Monitoring and fine-tuning – We continually monitor and fine-tune your site’s performance to ensure it meets the demands of your industry. We provide you with ranking statistics which identify your positioning within the search engines as well as compare you to the positioning of your competition.