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Usability Optimization
Site usability refers to a visitor’s level of ease when navigating your website. At the core of this service are user behavior and their interaction with your website.
Businesses create or redesign sites using either internal resources or a web design firm. Unfortunately, this often leads to aesthetically pleasing sites that do not include user behavior in their design.
As a June 2009 study titled “Guesses vs. Data as Basis for Design Recommendations” by the renowned Jakob Nielsen showed, professional website designers who used their personal opinions about website usability were only right 25% of the time. That means they were wrong 75% of the time, and illustrates how critical empirical data is when determining issues such as font size, layout, and navigation.
Imerex addresses all basic usability issues that may affect conversion rates such as:
- Confusing site navigation
- Design elements that do not account for user interaction
- Content that speaks the internal language of the company rather than the language of the consumer
We incorporate best practices for each issue into your existing site, to optimize your site for your potential customer. This increases conversion rates and yields a better return on your marketing dollars.