Websites live and die by their visibility on Search Engine Results Pages (SERPs). But trust us when we say there’s no special trick or gimmick to improve that visibility. What you can do is follow Google’s best practices. And optimize your websites so they appear highly ranked for actively searched phrases that are relevant to your businesses. That’s where we can help.
We work with developers to ensure all coding considers Google’s preferences, and all technology is implemented per Google’s Webmaster Guidelines.
We also team up with internal marketing and web-teams, so all website updates and edits improve the overall search visibility of the website. This way, all internal efforts work in sync to improve rankings.
Paid Search has the game-changing ability to get the right message, to the right consumer, at precisely the right moment. That’s why creating and managing ad campaigns to run on search engines is part science, part art. Our understanding of the consumer and their reason for jumping into a search is what sets our ad campaigns apart.
We match your specific needs with the perfect mix of ad extensions, mobile ads, dynamic ads, shopping feeds and remarketing lists (RSLA’s).
Paid search account audits take an exhaustive look at current paid search efforts, showing you exactly where you’re throwing away money and resources. Based on an analysis of your account, it will provide a detailed report introducing new, more effective opportunities for growth.
Similarly, through our SEO audits we do an exhaustive review of your website from a technical and content standpoint, and provide a detailed report that your internal team can use as a roadmap to improve rankings.
Your organization will come out better equipped to determine where to invest future efforts.
Social Media Marketing, the process of advertising through social media platforms such as Facebook and Instagram, is powerful tool for reaching a highly targeted audience.
We build and manage social media campaigns after defining your goals and most ideal audience profile, we build and manage social media campaigns that bring optimal success.
Is it easy for users to find information on your site? How about to perform the task they set out to perform? If not, we can sympathize. Achieving that simplicity is a critical piece of the online marketing puzzle that (believe it or not) most SEM firms fail to provide. We are unique in our ability to help clients understand current usability trends and later, turn increased traffic from paid and organic search into additional revenue.
How do we do it? By following the Nielsen Norman Groups Website Usability Testing and Recommendations to a T.
Contact us to learn more about the Imerex process and how it differs from most search marketing companies.